Chapter 1. What is Franchising?
Lewis G. Rudnick
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 Chapter 1 Review
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Chapter 2. Values, Ethics and Culture in Franchising
Dina Dwyer-Owens, CFE and Kathryn Morgan, CFE
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Chapter 2 Review
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Chapter 3. How U.S. Laws Regulate Franchising
Bret Lowell, CFE, Brian Schnell, and Carl Zwisler
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Chapter 3 Review
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Chapter 4: Strategic Thinking and Planning - The Key to Profit and Growth
Bob Gappa
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Chapter 4 Review
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Chapter 5: Marketing and Brand Development
Kay Ainsley, CFE
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Chapter 5 Review
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Chapter 6: Franchise Relations
Kay Ainsley, CFE, Jan Muhleman, CFE, and Barry Heller
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Chapter 6 Review
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Chapter 7: Operating Systems That Manage Results
Bob Gappa
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Chapter 7 Review
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Chapter 8: Finance, Financial Planning and Management
Steven LeFever and Carl Forssen
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Chapter 8 Review
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Chapter 9: Recruiting Top Quality Franchisees
Joe Mathews and Brian Schnell
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Chapter 9 Review
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Chapter 10: Real Estate and Site Selection
Jim McKenna, CFE
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Chapter 10 Review
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Chapter 11: Best Practices for Hiring in the 21st Century
Ronald F. Wolff
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Chapter 11 Review
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Chapter 12: Diversity Today – More Inclusive Franchise Systems Tomorrow
Mauricio Velasquez and Kendal H. Tyre
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Chapter 12 Review
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Chapter 13: Managing System Change
Michael Seid, CFE
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Chapter 13 Review
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Chapter 14: Communications and the Public Relations Functions in a Franchise System
Kimberly Hafley, CFE and Katie Rexrode
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Chapter 14 Review
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Chapter 15: International Development
William Edwards, CFE, Robert Shaw and Charles Weeks
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Chapter 15 Review
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Chapter 16: Franchising – E-business and the Internet
Lee J. Plave
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Chapter 16 Review
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Chapter 17: Resolution of Franchise Disputes
Barry M. Heller
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Chapter 17 Review
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